On the 12th August, I was fortunate enough to take part in a 'Fashion Journalism' course held at the Victoria & Albert museum where Scarlett Conlon, a VOGUE News Editor, would be talking to a group of us about herself and what it takes to become a journalist in the fashion industry. Scarlett spoke to us on a variety of subjects that were incredibly interesting and informative; inspiring me and so many others to continue our dreams of one day working for such a company as VOGUE.
As an account of the day, I thought it would be worth blogging my notes, to help not only myself in the future, but others who wish to pursue such a career.
1. Read Absolutely Everything You Can Get Your Hands On!
Fashion Journalism isn't just about what the current trends are, no it is much more of a greater path. For example, VOGUE may talk about what Theresa May wears, but also her political views. Scarlett suggested taking regular intakes of magazines such as: The Business Of Fashion, Page Six, The Fashion Law, BBC News, The Week, and of course Vogue.These names have easy access websites to find out the latest news.
2. Be Skilled At Changing Tones.
Each publication will have their own individual tone of writing, and in this, particular articles will have their slightly adapted ones. Sadly, this skill doesn't come easily and is all down to practice, so blogging about anything and everything is always a good idea!
3. Digital And Print.
Many companies have digital and print pages in the new age of technology. The digital versions of the articles are the immediate news of bitesize facts, which are written quickly and uploaded within a short space of time. The print versions are found in the monthly editions, consisting of 3000+ words where there is more space to be creative and indulgent. Scarlett explained that this was due to the fact that web readers were 'a click a way', in want of the snappy information, whereas the print readers are willing to spend time reading the articles with a cuppa tea before bed.
4. Know The Business Inside Out.
Learn about the Covergirls, past Covergirls, the big names, the small names and everyone behind the scenes. They're all important as they all contribute to the big working machine, no matter whether they're running from office to office or finalising details for London Fashion Week. It is also incredibly important to get along with all of them too, even if you're just interning, you'll be certain to see them again in the future.
5. Work Experience Is Work Experience.
Whether you're writing for your local newspaper, school newsletter, blogging or taking courses, you are becoming further experienced in the industry. Beginning in journalism is the one of the hardest parts of the job, but with endurance and confidence, people's respect for you will grow. However, when it comes to internships, be sure to take a the maximum of a year in this sector and if it isn't right for you, that's 100% okay.
6. Finally, Volunteer To Do Any Job.
You can always get talking!
I am so grateful for this opportunity with Scarlett Conlon. Thank you.
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